WHAT WE DO

Audience Growth + Patron Relationships


We’ve all heard the doomsayers: arts audiences are graying, our supporters are dying off, we’re not creating new audiences that will sustain the performing arts. With all due respect, we say “piffle." (Yes, it’s a word.)

 

How many new patrons came through your doors last season? And how many came back this season? We’re willing to bet that the problem isn’t a lack of new patrons, it’s a lack of keeping new patrons coming back. And that’s where we can help.


      • Benchmarking your marketing campaigns can reveal areas of opportunity (which, believe it or not, may just as likely be

         in advertising and direct mail as in social media and email marketing)
      • Casting a fresh eye on your box office and front of house operations can reveal opportunities for better patron service
      • Using your patron database can reveal opportunities to find first-time patrons who stick
      • Reviewing your total patron experience can tell you where improvements in operational areas can significantly improve
         patron retention (think parking...)
      • Analyzing all the information about your new patrons can reveal where you might find more people just like them


IF YOU'VE EVER WISHED YOU HAD TIME FOR...

 

      • Finding and implementing best practices

      • Weighing your mix of spending

      • Secret-shopping your facility

      • Database analysis

      • Patron focus groups

 

...CONTACT US NOW!